Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? 75 1 This is unsurprising given its large multi-cultural population. Vivid Seats. First was the young, diverse, and digitally native Generation Z coming of age. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Like to Laugh. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Yet K-Pop has made great strides in bridging the cultural divide. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. It's easy! Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. You'll see that there is a near-linear relationship between followers and mentions. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. 3. Business Solutions including all features. How old are K-pop fans? Register in seconds and access exclusive features. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. The Western Hemisphere: K-Pop Consumption and Engagement. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Visuals Visuals Visuals. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. They have no real life knowledge so they just believe and go hard for anything. You may opt-out by. Get full access to all features within our Business Solutions. 2007 - 2023 6Theory Media, LLC. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Even some of the adults are just annoying because they like to argue about everything. Made by: sunshinejoonie. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Without any further ado, please enjoy this article. Change Consent | Kpopmap 2022. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). statistic alerts) please log in with your personal account. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. . TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Other East Asian countries have a somewhat misleading representation within this data. Finally, heres come the end of this writing. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. ?Click to watch my newest video!https://www.youtube.com/. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . to incorporate the statistic into your presentation at any time. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. It isn't just BTS fans who are this passionate. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. You can also find the Tableau Public visualization dashboard I've created to support this article. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. In the past week, they sawover 24million, more than 14,000 times what's expected. One of the administrators behindthe BTS on Billboard! var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. From new album releases to concert coverage and beyond, we've got you covered. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. You only have access to basic statistics. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. Participation is voluntary and all information is confidential. Here for the Music. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Following the US, there are 31 respondents from Europe and 28 from Canada. K-pop is a genre of South Korean popular music. BTS always seem to do better and better after each comeback, especially on the charts. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. The Western Hemisphere: K-Pop Consumption and Engagement. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Male idol groups are usually like 95%+ women. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Then you can access your favorite statistics via the star in the header. Because most of kpop fans are tweens and teens. rollingstoneindia.com/art-korean-music-videos/. Japan, the second largest music market after the United States, has a massive K-Pop following. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. You need to sign in so you can join the quiz. In part, this is due to South Koreas position as an economy driven by exports. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Following them, there are 35% of the respondents believe K-pop is time-consuming. For a better experience, please enable JavaScript in your browser before proceeding. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. As soon as this statistic is updated, you will immediately be notified via e-mail. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! K-Pops wide appeal across Asia is due to several factors. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Check out our five best free-to-play Kpop games made especially for KPop fans. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. 19, 2017, in Los Angeles. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Check your email for magic link to sign-in. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. You need a Statista Account for unlimited access. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? As a Premium user you get access to background information and details about the release of this statistic. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Interestingly, are .. This is unsurprising given its large multi-cultural population. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. These trends are unsurprising for several reasons. JavaScript is disabled. Chart. The Tulsa . When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. You need at least a Starter Account to use this feature. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. There was some surprises like Loona's female count being so high, 70% is really high for girl group. "Popularity of South Korean pop music (K-pop) in the United States in 2019." As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Korean Foundation for International Cultural Exchange. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. "How popular is K-pop in your country at the moment? Profit from the additional features of your individual account. Figure 7: How long have you been a K-pop fan? hamilton county sheriff,
Elkton Police Department Chief, Articles K