The Nairobi Project

I Want to Draw a Cat For You! founder Steve Gadlin tells of how a young Kenyan playwright, Victor Gido, contacted him in 2009, offering original scripts. This is how Victor contacted Steve (unedited): hello there.my names is Victor Gido from nairobi kenya and would like to ask i fyou people are intrested in any […]

Niche Marketing in Developing Countries

The basic challenges of creating, maintaining, and growing a successful business are the same worldwide. In developing countries, these challenges can be amplified for a variety of reasons, including widespread poverty, lack of infrastructure, and unstable government. The objective is not to overcome these challenges overnight, but to work within them and make them work […]

To Have or Not To Have a Rates Page

Whenever I visit a shop or stall and see something I like, I ask the price. Usually, the vendor will bring the item down, hold it in a better light, and extol its superior virtues. It’s a good sales tactic, but it makes me nervous. The more the seller praises the item, the more I’m […]

A Time To Sow

Have a look at the graph above. Go ahead, you can click on it to make it bigger. As you can see, the internet usage rate in Kenya is growing rapidly, especially when compared to other countries which are slowing down. In those countries, the internet is already mainstream meaning that a lot of people […]

Disrupting The Kenyan Movies Industry

I just read a very well written and thought-provoking article on how piracy affects the Kenyan movie industry: Secrets About Piracy Revealed By Jitu Films Director. It seems that a very interesting problem plagues our industry: Piracy is apparently illegal in Kenya. However, all those “DVD for 50 bob” shops in town sell nothing but […]