It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Stakeholder relationship mapping | Victorian Government The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . So, here, I want to share with you my favorite 6 Stakeholder A. Stakeholder mapping analysis of easyjet Free Essays | Studymode Creating a stakeholder map: step 1. How to create a Stakeholder Map and why you need one We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Links to a report on the increasing number of travel agents. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. Weaknesses. Therefore the target customers were leisure and casual travelers with no service for business class travelers. How to create a stakeholder map [templates & examples] Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. easyJet SWOT analysis - Is Sir Stelios strength, weakness - CAPA 2019 Ted Fund Donors Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. The table on financial analysis provides a reflection of past performances. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. . Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Retrieved 22 February 2015. If they don't cut flight costs then they may lose the demand to rival budget airlines. Home; About. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. ensure the integrity of our platform while keeping your private information safe. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. !-Keith GrencherBirmingham Business School. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJet Company's Strategic Analysis and Marketing. Easyjet stakeholder mapping Free Essays | Studymode Increasing automation driving self-service capabilities for customers. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. the risk free rate is typical given the current economy and market risk premium. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Please note that you agree to receive email updates from us on our new reports and solutions. Low Cost Airlines Market Size, Share | Industry Trends 2030 Page 8 of 50 - About 500 Essays Powerful Essays . In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). You can easily edit this template using Creately. To show where there may be areas of alignment or areas of opposition between stakeholders. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. the rise and decline in fuel costs affect the lifespan of many airlines. My Top 6 Stakeholder Analysis Tools - YouTube These include new competitors who are looming within the market. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis Strong operational efficiency leading to a low-cost model. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why Digital Marketing and Social Media Strategy Analysis Report. BSC Easy Jet individual report - The place of useful learning The Explains how easyjet's employees can affect the business in many ways. easyjet stakeholder mapping - khushboocatering.com This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. In this light, it is the responsibility of the management team to come up with some options. Introduction and History. About stakeholder mapping in Smaply and a step by step introduction. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Copyright 2023 Surperformance. Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. Customers - they would want cheap flights that are comfortable and safe. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Essays Page 16 Easyjet stakeholder mapping Free Essays | Studymode 2. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Explains that positive and negative externalities influence the supply and demand of the airline industry. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke 1. These include the emerging technological trends in the market. if they lose recognition, it would also decrease recognition for their sponsor. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. This is because the airline has been able to capture key routes in Europe. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). This will ensure that the airline has got more bargaining power in order to accomplish its objectives. why do airlines go bankrupt?. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. Analysis. What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. This is especially so since the threat among the regional airlines is higher as compared to the local routes. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. For example: Key Performance Indicators (KPI's) Report. 4 min. Implementing any major strategic exercise requires insight and focus. Better Essays. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. Stakeholder Mapping | SpringerLink A stakeholder analysis is useful for a myriad of reasons during the project process. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. The key strategic approach which has made this airline to get to this point is the low cost fare structure. This is because of the high costs which are associated with running the airline. Stakeholder Analysis and Management Checklist 234 1734 Oak Tree Road Edison, NJ. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. The expansion of the European union brings to the fore issues of increase in the airline destinations. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. Increase project visibility, especially to executive stakeholders. they would also want the company to do well profitably. Do you want us to design a market survey or write a market research report as per your specific requirements? Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. Identify your stakeholders . Concludes that the airline industry is impacted by current market trends, and externalities. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Opines that pressure groups would want to increase the good reputation of the charity. Investors - easyJet plc In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. easyJet's updated framework continues to build on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Your company's leadership team, for example, is usually very invested and very influential when it . Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Solved: EasyJet PESTEL / STEP / PEST Analysis & Solution - EMBA Pro Business stakeholders - Edexcel test questions - BBC Bitesize We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Brand reputation, economy of scale and cost control are some the key success factors of BA. For different referencing styles and detailed guidelines, please click here. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. This has further been characterized by the capable workforce who delivers quality services to the passengers. Stakeholder Mapping - How to create a stakeholder map with Smaply The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. EasyJet Company's Strategic Analysis and Marketing Essay Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. SWOT & PESTLE.com (2023). Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. Describes the transportation security fees, which can be found at http://www.tsa.gov. Changing priorities for consumers to drive ancillary revenues, 1.