Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. Lets take a closer look at, Premium access_time21 junio, 2022. person. Easy Jet Marketing Environment Case Study Free Essay Example - PaperAp.com . Development and justification of an Easy Jet strategy map. Premium GNA. In addition there are different levels of stakeholders: primary and secondary. Letter to shareholders from the Chairman of easyJet plc But its time that we took responsibility for the effect flying has on the environment. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Marketing Southwest Airlines [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Stakeholder, principles followed by Easyjet can be emulated and how. [25 marks] Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. In the early 2000s McDonalds saw for the first, Premium This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Picture 1. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. What are three ways that railroads affected the economy? Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Table of Contents. EasyJet Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . A stakeholder is a person group or organization that has interest or concern in an organization. May / 15 2013. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Easyjet Plc PESTEL Analysis - Case48 The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. 1.1 Introduction. The Annual General Meeting will be held on Wednesday, 23 December 2020. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Identifying all of a firms stakeholders can be a daunting task. Its strategy of success entails focusing on the economical strategy. It does not store any personal data. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. With Nike being a huge, Premium (Coauthor(s): Premium Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Carbon dioxide, organization. Airline The first aircraft, an Airbus A320, was re-registered as OE-IVA. Marketing This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Updated: Feb 28th, 2023. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Low-cost carrier Introduction It was a shaky start but one that would grow into a stable foundation. Stakeholder analysis, Stakeholder Relationships Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. TABLE CONTENT This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Thu 28 May 2020 04.59 EDT. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. An aerial view of SEN. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs Sociocultural impacts 7 EasyJet UK staff would continue to be based in Luton. Stakeholder, Stakeholder Expectations [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. The organization can be of any kind meant to realize certain goals by the society. London Gatwick Airport EasyJetHotels offers accommodation products throughout the airline's network. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Direct or indirect. Government grants permission to purchase new Aircrafts. Since its launch the site had taken more than 800000 bookings by March 2000. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium What are various methods available for deploying a Windows application? [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Strategic Management Essays, Term Papers & Presentations . As a result the low-cost airlines (LCA) are flourished. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. folder_openmexicali east border crossing Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Introduction 3 [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. First published on Thu 28 May 2020 03.16 EDT. 3.5.2 Boarding the plane 10 Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. 3.3 Promotion 7 Economical impacts 6 Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million In September 2018, he suggested there should be a law to favour more women pilots in the industry. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Ryanair Trade union Avianca, the characteristics of this category of product. References 16 [16] They later closed three of their bases. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Marketing Weaknesses. Necessary cookies are absolutely essential for the website to function properly. Southwest Airlines 1.Introduction Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Simple & Easy EasyJet Titles. This stability is a significant advantage for the growth of Easyjet Stakeholder These cookies track visitors across websites and collect information to provide customized ads. 3.1 Price 4 This cookie is set by GDPR Cookie Consent plugin. 1.4 Research objectives. Best Essays. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Air France Stakeholders can affect or be affected by the organization s actions objectives and policies. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. US Airways. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. The series, while not always portraying the airline in a positive light, did much to promote it during this time. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. The cookies is used to store the user consent for the cookies in the category "Necessary". Stakeholder theory. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Stakeholder As the employees watch the owners behaviour all the time. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Recommendations: 15 [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. 4 min. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Start a PESTEL analysis for the general business environment of EasyJet. EasyJet company 1 [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. She added that the A321neos would help to cut costs by 9 per cent. Employment The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". We will write a custom essay specifically for you. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda It has 29 bases across Europe, the largest being Gatwick. For example, a stakeholder can be the owner or even the shareholder. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. London Gatwick Airport who are the stakeholders of easyjet - mail.dynamictyping.dev Easyjet Plc PESTEL / PEST & Environment Analysis [Strategy] All in all marketing is one of the most elements, Premium [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Primary or secondary. EasyJet's biggest shareholder, the . Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Marketing EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Airline 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. 3.7.1 Management 11 Germany ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Investors - easyJet plc Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. It is very difficult to classify easyJet's social responsibility activities. The company was founded by . Ryanair Creating a corporate culture implementing educating programs.Stelios, Premium 3.1.4 Payment period 5 easyJet | IBM DEVELOPMENT SUGGESTIONS Several of these aircraft were based at Berlin-Tegel Airport, before its closure. These were flown on two routes: Luton to Glasgow and Edinburgh. EasyJet Company: Strategic Capabilities | Free Essay Example Executive Summary 1 As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Lorem ipsum dolor sit amet, consectetur. What are airline stakeholders? - Quora EasyJet has increased the amount of modern aircraft to [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. 3 Marketing Mix (7Ps) 4 The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). TABLE CONTENT ii but lacking of traditional service. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Airline, INTRODUCTIONS Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story This report will consist of an analysis of EasyJet's macro and micro marketing environment. Strong operational efficiency leading to a low-cost model. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Johan Lundgren. Technological impacts 8 [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. It is corporates, Premium [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. It has seen an increase in customer loyalty in its core markets. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. 3.4 Place 8 A shareholder, though, is someone who has invested in a corporation. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Easyjet stakeholders Free Essays | Studymode This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Practical Legal Skills R. Hyams, S. Campbell. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Employment EasyJet Marketing and Management in the Airline Industry - BohatALA Sort By: Satisfactory Essays. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order The organisation mainly expands through acquisitions 4. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH The airline modernised the building and painted it orange. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Strategic management The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. These cookies will be stored in your browser only with your consent. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business